The majority of events are highly professional, organised and formal due to an organisations objective to expand their business through new customers.
The diagram on the left specifies the professionalism action plan which outlines the 3 main key factors
Due to the financial economy decreasing organisations are going to bigger event companies to ensure the event is well organised, professional, excellent customer care and legislations are in place such as health and safety regulations Damm (2011) suggests that big event companies generally work within and interesting and inspiring team that achieves high standards and creates new ideas to meet client expectation in the process. |
Professional values and personal commitmentProfessional values and personal commitment summarises an individual’s personal appearance which makes an individual more professional such as use of language and physical appearance. If an individual doesn’t have good hygiene or the correct use of language it affects the company’s image furthermore this can effect a business’ future customers which impacts a business to expand such as a key note speaker has to look presentable to promote a business and make a good first impression.
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professional skills and abilitiesProfessional skills and abilities are to ensure staff has the correct qualifications and relevant skills to provide an impact to a company although different companies require different qualifications and experience such as corporate companies will expect business qualifications and skills to expand an industry or promote a brand compared to charity companies require an organised individual to run an event correctly.
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professional knowledge and understandingProfessional knowledge and understanding is crucial for any job role, this can include responsibilities an employee undertakes via their job role and knowledge of how to improve the business they work for via their knowledge and experience such as a duty manager has to provide key tasks through out the day to ensure customer care and well being.
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Every event requires organisation to ensure aims and objectives are met. Staff members will have key responsibilities to guarantee the event runs smoothly prier, during and after an event to promote and expand the business through professional organisation.
pre event
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during an event
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after an event
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Business' use strategies to ensure the company is professional furthermore gaining good customer relations between employees and customers will promote the business professionalism via inquiring customers wants and needs KSL Training, (2013) states that research shows that if we receive good customer service, we’ll tell two or three people. Word of mouth recommendations and referrals are often key drivers of new business. But – if we get poor service, we’ll tell ten to twelve others.
Successful businesses train employees regularly via attending training days such as corporate events to ensure all staff improve customer care therefore improving the profit of a business due to encouraging staffs interest in the customers wants and needs KSL Training, (2013) suggests that developing internal customer service training session will raise the importance to employees and gives a good customer relations with the business.
A business needs to ensure all employees have relevant qualifications considering their job role such as stewards should be first aid trained, due to health and safety regulations which ensure customers and staff are safe Page, (2006) suggests that employees should have relevant qualifications to ensure professional development of staff and to ensure safety.
All members of staff must be hygienic and wear appropriate clothing considering their job role to ensure staff provide a professional appearance to customers Rodillian academy, (2013) states that encouraging everyone to maintain an appropriate standard of dress and personal appearance at work and to conduct themselves in a professional manner. The purpose of our dress code is to establish basic guidelines on appropriate clothing and appearance at our workplace, so that we:
(a) promote a positive image and staff look professional;
(b) respect religious, racial and gender-specific clothing requirements
and those of staff with disabilities where possible;
(c) take account of health and safety requirements; and
(d) help staff decide what clothing it is appropriate to wear to work.
The events industry has developed rapidly due to key factors. Improvement of technology progresses a business to advertise for no fee and to engange customers on updates for an event therefore attracting a wider audience of customers globally which will attract more people to an event futhermore gaining profit to a business Vitez, (2014) states that companies implementing technology into their operations can have both positive and negative effects. Companies can improve sales through websites and lower operating costs using commerce strategies although this can also result in employee layoffs and fewer customer service opportunities.
A business needs to attract as many customers as possible to increase profit therefore technology such as websites impact customers globally. Technology also impacts staff communications and organisation depending on job responsibilities such as customer enquirers via email, phone, websites and social media, gaining a quick response to customers needs therefore a business will provide good customer relations to ensure they attend events held within that organisation Mcgath, (2014) suggests that computers offer companies a way to organize dense databases, personal schedules and various other forms of essential information also, as information travels faster and faster and more reliably, barriers of distance disappear, and businesses are attracting customers globally.
Although health and safety regulations are a legal procedure for any event to reduce risks. Health and safety a few decades ago, did not have a strict health and safety policy therefore when running an event in present time there are more procedures therefor protecting your business legally (BBC, 2014).
The events industry has developed, business now have to provide a good customer service to compete with other competitors therefore, leading to the events industry gaining professionalism (Coach Action, 2014).
Events tend to be catered for a vast number of people therefore, organisation is vital for an event organisation whilst running an event. The majority of events organisations provide information pack to staff members prior to the event to ensure staff are prompt in tasks to be completed for the event (Guilfest, 2010).
Successful businesses train employees regularly via attending training days such as corporate events to ensure all staff improve customer care therefore improving the profit of a business due to encouraging staffs interest in the customers wants and needs KSL Training, (2013) suggests that developing internal customer service training session will raise the importance to employees and gives a good customer relations with the business.
A business needs to ensure all employees have relevant qualifications considering their job role such as stewards should be first aid trained, due to health and safety regulations which ensure customers and staff are safe Page, (2006) suggests that employees should have relevant qualifications to ensure professional development of staff and to ensure safety.
All members of staff must be hygienic and wear appropriate clothing considering their job role to ensure staff provide a professional appearance to customers Rodillian academy, (2013) states that encouraging everyone to maintain an appropriate standard of dress and personal appearance at work and to conduct themselves in a professional manner. The purpose of our dress code is to establish basic guidelines on appropriate clothing and appearance at our workplace, so that we:
(a) promote a positive image and staff look professional;
(b) respect religious, racial and gender-specific clothing requirements
and those of staff with disabilities where possible;
(c) take account of health and safety requirements; and
(d) help staff decide what clothing it is appropriate to wear to work.
The events industry has developed rapidly due to key factors. Improvement of technology progresses a business to advertise for no fee and to engange customers on updates for an event therefore attracting a wider audience of customers globally which will attract more people to an event futhermore gaining profit to a business Vitez, (2014) states that companies implementing technology into their operations can have both positive and negative effects. Companies can improve sales through websites and lower operating costs using commerce strategies although this can also result in employee layoffs and fewer customer service opportunities.
A business needs to attract as many customers as possible to increase profit therefore technology such as websites impact customers globally. Technology also impacts staff communications and organisation depending on job responsibilities such as customer enquirers via email, phone, websites and social media, gaining a quick response to customers needs therefore a business will provide good customer relations to ensure they attend events held within that organisation Mcgath, (2014) suggests that computers offer companies a way to organize dense databases, personal schedules and various other forms of essential information also, as information travels faster and faster and more reliably, barriers of distance disappear, and businesses are attracting customers globally.
Although health and safety regulations are a legal procedure for any event to reduce risks. Health and safety a few decades ago, did not have a strict health and safety policy therefore when running an event in present time there are more procedures therefor protecting your business legally (BBC, 2014).
The events industry has developed, business now have to provide a good customer service to compete with other competitors therefore, leading to the events industry gaining professionalism (Coach Action, 2014).
Events tend to be catered for a vast number of people therefore, organisation is vital for an event organisation whilst running an event. The majority of events organisations provide information pack to staff members prior to the event to ensure staff are prompt in tasks to be completed for the event (Guilfest, 2010).